We're on a mission to transform how companies hire talent
Sorta was born from a single observation: hiring is broken. Too many companies waste countless hours on inefficient processes, while overlooking great talent that doesn't fit the traditional mold.
Founded in 2014, we set out to build an AI-powered platform that could identify the right talent based on what actually matters – skills, potential, and alignment with company values – not just keywords on a resume.
Today, we're helping forward-thinking companies transform their hiring processes, reduce bias, and build stronger teams through intelligent, data-driven solutions.
To transform recruitment by using AI to identify what truly matters – skills, potential, and cultural alignment—not just keywords or credentials.
Fairness and diversity in every decision
Transparency in our AI-driven processes
Human-centered AI that augments, not replaces
CEO & Co-Founder
Mike's background is broadly in commercial roles at high-growth companies, where he has hired more than 250 people (and interviewed, he reckons, about 2,000-2,500 candidates). Mike leads the Client facing functions within Sorta and loves helping Talent Acquisition teams however is possible.
CPO & Co-Founder
Ken's career has seen him do everything from fixing British Navy submaries, through management consulting at a Big-4 firm, through to running high-impact product squads for an international FinTech scale up. At Sorta, Ken leads the vibe-coding team and builds all the wonderful tech our customers use and love.
CTO & Co-Founder
James is a born natural entrepreneur, having had businesses in the fitness and Productivity space previously. Most recently, James led engineering teams at Deloitte where he worked on AI-native digital projects for companies like HSBC. At Sorta, James leads our engineering and machine learning activities.
The Principles That Guide Everything We Do
Traditional hiring focuses too much on buzzwords and not enough on potential. We're building technology that looks beyond the resume to identify the skills, capabilities, and qualities that truly predict success.
The playing field isn't always level. Our AI is designed from the ground up to reduce unconscious bias and ensure candidates are evaluated on their merits, not their background, experiences or education.
We don't believe in removing humans from the hiring process. Our technology is designed to give thoughtful augmentation – automating the tedious parts of the job so they can focus on what humans do best: building relationships and making nuanced decisions.
Black boxes create suspicion and fear. We're committed to building explainable AI that helps users understand why certain candidates are recommended, and we're open about how our technology works and its limitations.
Despite all the talk of automation, we believe the future belongs to uniquely human skills: creativity, empathy, collaboration, and adaptability. Our platform is designed to identify and elevate these qualities in candidates.
Together, we can build a world where hiring is based on potential, not pedigree.
Book a demo to see how Sorta can help you hire better, faster, and more efficiently.
