Privacy Policy

This Privacy Policy explains how Sorta Technologies Ltd ("Sorta", "we", "us", or "our") collects, uses, and protects your personal information when you use our website: www.getsorta.com (the "Site").

We are committed to protecting your privacy and complying with our obligations under the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Sorta Technologies Ltd is a company registered in England and Wales (No. 16249386).
Registered office: 24 Stainton Road, London SE6 1AD
Contact: mike@getsorta.com

We are the "data controller" of any personal data collected through this website.

2. What Information We Collect

We may collect and process the following data about you:

• Information you provide directly:
  • Name, email address, company name and any other details submitted via contact forms or email.
• Technical data:
  • IP address, browser type, operating system, referral source, time zone setting, and browsing behaviour via analytics tools.
• Marketing preferences:
  • Your communication preferences if you opt into newsletters or updates.

3. How We Use Your Information

We use your data to:

• Respond to enquiries or requests submitted via our contact forms
• Improve and maintain our website
• Send you updates or marketing communications (only if you've opted in)
• Monitor usage and performance through website analytics (e.g. Google Analytics)

We do not sell or rent your personal data.

4. Legal Basis for Processing

We process your data on the following legal grounds:

• Consent – when you opt in to receive marketing
• Legitimate Interests – to improve our website and respond to your queries
• Legal Obligation – to comply with legal or regulatory requirements

5. Data Sharing

We may share your data with:

• Service providers such as web hosting, analytics (e.g. Google), or CRM/email marketing platforms
• Legal or regulatory authorities if required by law

All third-party services are GDPR-compliant and only process data on our instructions.

6. Data Retention

We retain your personal data only as long as necessary:

• For contact form enquiries: up to 12 months
• For marketing subscribers: until you unsubscribe
• For analytics: anonymised data may be stored for up to 26 months

7. Your Rights

You have the right to:

• Access a copy of your personal data
• Request correction or deletion of your data
• Object to or restrict certain types of processing
• Withdraw your consent at any time (e.g. unsubscribe from emails)
• Lodge a complaint with the ICO (Information Commissioner's Office)

To exercise any of these rights, contact us at mike@getsorta.com.

8. Cookies

We use cookies to enhance your experience. You can control or block cookies through your browser settings. For more, see our Cookie Policy.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

Contact Us

If you have any questions about this Privacy Policy, contact us at:
📧 mike@getsorta.com
📍 24 Stainton Road, London SE6 1AD